Category Archives: the roc

Ready to ‘ROC’

Screaming fans, colorful signs, and cardboard cutouts are what most fans remember about BYU’s student section, but now there’s something else that makes these fans stand out. Welcome to the ‘ROC,’ or ‘Roar of Cougars.’ BYU Marketing Director David Almodova understands just how to make the student section special. “This kind of came from a… Continue reading

Posted in cheering, CoogTube, cutouts, director, ElevenNEWS, marketing, student section, the roc | Tagged , , , | Comments Off on Ready to ‘ROC’